March 28, 2020

ptemplates

Born to play

Why should every business invest in a new technologies?

The market is becoming more competitive and customers are more demanding. If the company doesn’t...

The market is becoming more competitive and customers are more demanding. If the company doesn’t want to fail and lose customers, it need to search for innovative solutions, as new technologies, which have become one of the key factors enabling business owner to develop. Remember that people are very lazy these days and the task of new technologies is to make people’s lives easier.

Why new technologies? 

By investing in new technologies, we can increase sales in our company, improve communication with the customer and business partners and make the quality of products or services much higher. The implementation of modern technological solutions is extremely important if we run a business online, because technology connect us with customers. The question remains, which of new solutions are worth investing in to be competitive on the market and easily accessible to customers by the Internet? I would like to give you some examples.

Mobile website

What are you see during drive by public transport or in any waiting room? People staring at the screens of smartphones? If not, trust me you are lucky, because now most of people, especially younger, use the phone for most of the day. They talk to friends, do shopping or just browse websites. This is the reason why your page in the Internet has to be responsive. Maybe your customer won’t buy a product or service by using phone, but he probably looks on your website, reads your descriptions and article. After all of that and after thinking he decided to buy or not. So as you see, mobile website has an important role in the purchasing process.

Mobile application

This solution is rather for regular customers. It makes many things easier, because every customer has an account, where he can save his preferences and the application remembers typical behaviors. Thanks to that, users don’t have to lose as much of time as they would lose by using website. 

 

If in the market of your industry someone has already introduced the mobile application, it means that you probably must do it too. It’s only a matter of time before other companies introduce the same solution. I do not hurry you, but time is not your ally in this case.

Chatbot

Definitely easier and cheaper solution than making website and application. You don’t need a group of specialists to get it started. Good idea, plan, few hours and chatbot maker are enough. What will change in the company after creating chatbot? Customer service, sales and communication between employers and on the customer-employee line will rise to a higher level. When you make a bot, you enter into it questions and answers to every customer and/or employers problem. Then you won’t need to employ people responsible for that work.