Direct, organic, social, email, and advertising: what do these sources have in common? They are all different ways to drive traffic to your website; each has their own pros and cons and work to target different audiences.
Social traffic is the traffic that your business receives from social media. Clicks on Facebook, Instagram, and Linkedin are very useful for driving relevant traffic to your website.
Branded, or direct traffic is traffic from people searching for your brand or entering your URL in directly. While still a good indication of volume, branded traffic is less relevant because these visitors are already sold and interested in your goods and services if they are directly searching for your brand name. Still, this traffic is relevant for larger businesses, such as franchises operating in different areas.
Advertising traffic is search engine driven traffic, but in the form of advertising purchased for specific keywords on the search engine result page (or SERP, for short). This usually comes in the form of pay per click (PPC) and it takes a big toll on a company’s marketing budget.
So how does organic traffic fit into this narrative?
Why is Organic Traffic So Valuable?
Organic is traffic sourced to your website from appearing on visible Google SERPs. By working to rank a domain for various keywords related to your company’s product or service, you can place higher on these SERPs and drive more traffic to your website and away from competitors. Organic traffic, compared to other forms of traffic is inexpensive in relation to the benefits it provides. It is also customizable; you can constantly edit and tweak what audience you are going for through evolving keyword research and adapting. SEO campaigns are also extremely flexible, they can scale up and down as needed. So capitalizing on this traffic and increasing the power of your SEO campaigns as time goes on can help you to direct even more traffic to your website!
Lux Digital Marketing has extensive experience in helping grow organic traffic to our clients domains, contact us to see how we can provide the same explosive organic growth for your website today!
This post was written by Kristian D’An. Kristian is the owner and SEO Specialist at Lux Digital Marketing, a St Petersburg SEO company. Kristian has been optimizing websites successfully for over 7 years. He has helped his clients achieve the #1 position on Google in several different industries.